Buffalo Wild Wings Fictitious Campaign

Process:

In a journalism class studying the Principles and Practices of Strategic Communications, I was able to work alongside a team of four other students to create a campaign for the Buffalo Wild Wings restaurant chain over the course of 15 weeks.

My Role:

I worked as the Creative Director and was able to do research, create a strategy, decide on a target market, produce example advertisements, and present on our findings. I identified women as a missing customer base for the Buffalo Wild Wings brand, and my team worked to create a ‘How To’ style campaign that attracted female customers, without isolating the brand’s loyal male consumer base.

Outcome:

After completing the campaign book, my team presented our campaign to our peers and a team of judges from the agency world and won both the students’ and judges’ votes for the best pitch because our campaign challenged the norm by thinking outside of the box.

Below I have included a few highlights from this process that were taken from a 50 page campaign book that we created about our theoretical campaign.