Phi Beta Kappa Fellowship

Process:

On UW-Madison’s campus, national honors society, Phi Beta Kappa has historically struggled with convincing invited students to become members, because students are not aware of the brand.

My Role:

To address this issue, I, along with two other student fellows, came up with the idea of creating posters to be put up in advisors offices and communicate the legitimacy of the organization. I created these posters on my own, looking to the preexisting Phi Beta Kappa national brand for inspiration. In addition to the posters, I created several other designs that were used Phi Beta Kappa branding to add consistency to the brand.

Outcome:

These posters, in addition to other efforts, are making students more aware of Phi Beta Kappa, and more likely to join if invited.